Pricing in Proportion brings bigger discounts on franked mail
Howard Lake | 9 August 2006 | News
Europe’s largest mailroom manufacturer, Neopost, has pointed out that businesses and charities can make even greater savings when Pricing in Proportion (PiP) comes into effect this month by using metered or franked mail.
Although the Royal Mail’s £10 million PiP advertising campaign is now in full swing, one message is still not being heard by businesses, says Neopost. The company says that the reduction applied to metered (franked) mail, compared to stamps, will increase.
Philippe Masson, Neopost’s marketing director, explained: “The saving on a standard letter will rise from 1p to 2p for both 1st and 2nd class mail, and this differential increases at larger formats/higher weights. Businesses that currently use stamps, can easily access discounts simply by using a franking machine.”
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Neopost has already introduced a number of solutions to enable businesses to secure savings using the PiP pricing structure, from folder inserters programmed to select the smallest appropriate envelope size, to dynamic scales that automatically weigh and measure items as they pass through.
Masson sees PiP as “an opportunity for organisations to revisit their current mail attitudes and realise that there is more to mail.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.