Laura Croudace to join Remarkable Partnerships
Howard Lake | 8 October 2015 | News
Laura Croudace, the winner of this year’s I Wish I’d Thought of That event, is joining corporate partnerships agency Remarkable Partnerships.
She takes up her role this month, joining Jonathan Andrews, the company’s founder. His background includes co-founding Byte Night, and working on The Big Knit, Age UK’s partnership with innocent drinks. He set up Remarkable Partnerships to help charities and companies create long-term, strategic partnerships.
Croudace said:
“Charities that understand the changes in donor behaviour, and understand what ‘Generation Y’ / The Millennial’s will want in the next 10 years are investing in their corporate partnerships teams… Companies want their customers and employees to see the caring work they’re doing and feel a part of it. I’ve been watching what Remarkable Partnerships is doing for the past two years and think it is exciting and is progressive”.
Laura Croudace speaking at IWITOT 2015 on Humans of New York
Croudace started in fundraising as a sole fundraiser. For the past five years she has been volunteering and giving pro bono help to start-ups, working at a national charity, and for smaller charities. She is an advocate of the power of mentoring.
Jonathan Andrews said of her appointment:
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”Laura is passionate about fundraising, very creative and emotionally intelligent. Also she is a brilliant relationship builder and has achieved significant fundraising success at both PDSA and the Vegan Society. The timing of her joining is perfect, because there has never been a better time for companies and charities to partner.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.