New guide to finding major donors for your school
Howard Lake | 16 July 2015 | News
Prospect research specialist Mathew Iredale has published ‘Prospecting for Benefactors, how to find major donors to support your school’.
The guide is aimed at both independent and state schools who wish to maximise their fundraising potential by identifying their wealthy alumni and parents.
The 86-page paperback, published by CreateSpace, guides you through the process of identifying prospective major donors. Chapters include identifying prospects through your school community, through your database and through other sources.
Iredale then explains how to qualify prospects against other data such as Companies House, property data, Who’s Who, and LinkedIn.
There are four appendices featuring practical documents, including a prospect spreadsheet and qualification flow chat.
Iredale set out to provide a practical guide that differs from the many other books on major gifts and capital appeals. As well as offering “tried and tested techniques from someone who has been finding major gift prospects for schools, hospitals and charities for many years”, it is specifically designed for “those who have little or no experience of finding prospects”.
‘Prospecting for Benefactors, how to find major donors to support your school‘ is available from Amazon for £14.99.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.