WWF uses emoji in endangered species fundraising appeal
Howard Lake | 5 June 2015 | News
Can you use emoji to fundraise? It’s certainly the fastest growing ‘language’ in the UK at present according to Professor Vyv Evans at Bangor University.
WWF is making the most of their popularity, having identified that 17 of the animals depicted in the standard emoji alphabet are endangered. Its #EndangeredEmoji campaign combines public education about the threat faced by the real counterparts of the Sumatran tiger, spider monkey, bluefin tuna, and Galapagos penguin, with an opportunity to donate to support conservation efforts.
Tweet an emoji to give
Emoji are particular popular now that Twitter lets users include them in tweets.
WWF is encouraging the public to donate 10p or 10c each time they use one of the emojis in a tweet. To make it easy, WWF tracks the use of these endangered emojis, totals them up for each participant, and sends them a total suggested donation at the end of each month.
WWF is making it easy to take part in another way, having pinned their Endangered Emoji tweet to the top of its Twitter feed. Supporters simply need to visit this feed, spot the prominent tweet, and then retweet it to join in.
We're using #EndangeredEmoji to save real animals from extinction. Please retweet to sign up and help. pic.twitter.com/hX1p1GEDZ9
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— WWF (@WWF) May 12, 2015
Graphics licensed from Twitter under CC-BY 4.0
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.