Timberland signs three-year deal to sponsor Barnardo's Big Toddle event
Howard Lake | 14 February 2006 | News
Barnardo’s Big Toddle, the UK’s biggest fundraising event for the under-fives, has signed a 3-year £300,000 deal with Timberland (UK) to be the event’s presenting sponsor, while Hasbro (UK) Ltd will be an associate sponsor through its Play-Doh brand.
Both sponsors will be providing Barnardo’s with marketing support through high-street outlets, in-pack promotions and customer mailings. They will also be providing incentives to participating groups as well as supporting and taking part in the organised events.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.