Two self-denial fundraising campaigns

Howard Lake | 3 February 2021 | Blogs

• Tagged with:
• Lent
• Ramadan
• self-denial

The spirit of going without something in aid of a good cause is alive and well in the UK. Some charities like The Salvation Army specifically refer to self-denial in their fundraising, while others simply capitalise on the idea.

Although there are seasonal times at which charities can tie in with notions of self-denial, most notably during Lent and after New Year, in fact self-denial fundraising campaigns can run successfully at any time of the year.

See also Charities that use Lent to fundraise.

Here is a selection:

1. Salvation Army’s Self Denial Week

2. Unicef’s Live Below the Line

One billion children live below the poverty line and have to live on less than £1 a day. Unicef’s annual campaign invites people to put themselves in this position and to try to Live Below the Line on £1 of food for five days.

The money raised is used by Unicef “to help keep a child safe from hunger”.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.