Promising year
Howard Lake | 16 October 1999 | News
ITV launched its Year of Promise campaign today with 75-minute show this evening hosted by Carol Vorderman. The campaign is designed to encourage people to make a promise to do something to make a difference to society in the new Millennium, in particular for the under-privileged.
The promise does not have to be related to fundraising, but Ms Vorderman has pledged herself to raising £300,000 to buy 500 computers for children’s hospital charity Express Link Up.
The Year of Promise campaign involves 14 hours of live TV and will culminate on 1 May 2000. Online it has the support of Freeserve.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.