How long should your social media posts be?
Howard Lake | 23 October 2014 | Blogs
When I run my digital fundraising training courses I try to include some of the practical tips that I come across most days. The best ones are those that give advice that is easy to implement but which is also based on data and research.
One of the areas that I find many charity staff unaware of is the extent to which you can and should craft messages sent out via social media. Not just in terms of quality of the fundraising message but also the type, length and features of messages that are most appropriate to that particular social media channel.
We all know that posting a tweet to Facebook, and vice versa is not usually a good idea. They are different beasts.
How concise is concise?
In general conciseness wins on social media. But how concise is concise?
Fortunately, the people at Sumall.com and Bufferapp.com have combined to produce some current advice, which is backed by data and research which they explain. While the advice might well look different in a year, here is their advice on what level of conciseness you should be aiming for now on social media channels if you want to achieve engagement and response.
Of course, we should not slavishly follow their advice. But if your Facebook posts or YouTube videos are not quite achieving what you were expecting of them, these results might help you improve them.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.