Entertaining keyword purchase
Howard Lake | 8 August 1999 | News
A search on “fundraising” at AltaVista today suggested that the keyword “fundraising” has been bought temporarily by Entertainment, the publishers of the coupon books that have raised “over $75 million” for non-profit groups last year. “The world’s greatest fund-raiser” and “We wrote the book on fundraising”, they declare.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.