Lloyds Banking Group to help double schools fundraising for BBC Children in Need
Howard Lake | 7 October 2014 | News
Lloyds Banking Group has become BBC Children in Need’s first Principal Partner in a three-year partnership through its Lloyds Bank and Bank of Scotland brands. At the same time it has also become the charity’s first and only Schools Partner.
Lloyds Bank National Schools Fundraising Campaign
(l-r) Matt Young, Group Corporate Affairs Director, Lloyds Banking Group; Alison Brittain, Group Director, Retail, Lloyds Banking Group; Pudsey Bear; David Ramsden, Chief Executive, BBC Children in Need; Sir Terry Wogan KBE, Life President.
The Group has committed to help the charity support all UK schools and over five million children in their charity fundraising activities and key skills development. The aim is to double donations raised through schools each year by 2017.
The Lloyds Bank National Schools Fundraising Campaign will be include the provision of fundraising resources for schools; education and skills development in Literacy, Citizenship as well as employability skills; awards and rewards for pupils; and volunteering support from staff a the Group. Children will be “instrumental in helping to develop the campaign” as it scales up during the course of the partnership.
The campaign showcase is the ‘Best.Assembly.Ever.’ in which pupils will plan and run celebration and fundraising assemblies during the week of the BBC Children in Need Appeal, which takes place on Friday 14 November.
[youtube height=”450″ width=”800″]http://www.youtube.com/watch?v=6lnqMTlpi_E[/youtube]
David Ramsden, Chief Executive of BBC Children in Need, said:
“We are really excited about working with Lloyds Banking Group as a Principal Partner and developing the ‘by children for children’ model at the heart of our fundraising. We are sure that Lloyds’ experience of working with schools and communities will help us to change thousands more young lives across the UK.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.