Sainsbury’s introduces affiliate shopping card for charities and groups
Howard Lake | 3 May 2015 | News
Sainsbury’s has just put together a new fundraising solution that will allow charities, churches, schools, PTA’s, sports and social clubs to raise funds simply by their supporters doing their normal shopping in a Sainsbury’s store.
Sainsbury’s has set up a fundraising portal for the charity/school/club that allows supporters to add value onto a Sainsbury’s Everyday shopping card, which can then be used in store to do your everyday shopping.
It has partnered with online shopping fundraising platform Give as you Live to create this fundraising opportunity.
Advertisement
Once per quarter Sainsbury’s then reconcile all the orders that go through your portal and send the Charity/School/Club a cheque for 4% of the total amount spent.
Bearing in mind the average person in the UK spends over £100 per week in a supermarket, therefore if the card is loaded and used at this rate they will raise £208 per year each, just through doing their normal shopping in Sainsbury’s.
As you can imagine this figure scales up very quickly when you get a number of supporters using this method of fundraising. 100 supporters adding £100 per week this way will raise over £20,000 per year. There is no cost to the fundraising organisation and no impact to the supporters shopping budget.
For more information contact Sainsbury’s Business Direct – cr***********@*************************co.uk.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.