Friends of the Earth upgrade mailing beats target by 130%
Howard Lake | 13 February 2006 | News
A Friends of the Earth mailing designed to upgrade existing giving or reactivate lapsed support has exceeded its targets by over 130%.
Developed by full service direct marketing agency Burnett Works, FoE’s supporter development agency, the campaign has generated additional annual income of £111,593 for Friends of the Earth.
Of this, £79,910 came from
existing donors upgrading their level of support, and the remaining £31,683
came from reactivated lapsed supporters.
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The pack was mailed in September 2005 and is part of a major climate change campaign for Friends of the Earth – ‘The Big Ask’.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.