The Generosity Network: New Transformational Tools for Successful Fund-Raising
The Generosity Network: New Transformational Tools for Successful Fund-Raising is the essential guide to the art of activating resources of every kind behind any worthy cause.
Philanthropist Jeff Walker and fundraising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding—and even fun.
Walker and McCrea show how traditional pre-scripted, money-centred, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth—and often amazing results.
Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world—not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilised.
Highly practical, motivating, and thought provoking, The Generosity Network is designed to energise and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organisation, you’ll learn new approaches that will make your work more successful and enjoyable than ever.
Reviews
“For decades, Jennifer McCrea and Jeff Walker have been guiding and advising the leaders of many of today’s most effective nonprofit organizations (including mine), in fields ranging from poverty relief and education reform to healthcare, the arts, and the environment–with truly impressive results. What a blessing that they’re now making that same wealth of insight available to all of us through The Generosity Network.”
Quincy Jones, musician, composer, producer, arranger, conductor
“Along with Sex and Religion, Money is one of the Great Unmentionables. It makes people nervous and brings up visions of power, property, and ownership, and all the crud around it makes raising money especially difficult. This book teaches us how to lighten up, to peel away all that scuzz from both ourselves and the job in hand. Connecting people for a higher goal turns a fundraiser into a dating agency for world changers. It’s wonderful to see, in a world full of horrors, that compassion and generosity have found such effective allies as Jennifer and Jeff . . . !”
Peter Gabriel, musician.
“Of the many important insights this book brings to fund-raising, the most important is that networks undergird all social undertakings, and along networks flow talent, connections, wisdom – and funds. This book is about successful organizations, and the different forms of success, including fund-raising, reinforce one another.”
Teresa A. Sullivan, President, University of Virginia
