AMA to help Missing Persons Helpline with Christmas appeal
Howard Lake | 15 December 2005 | News
AMA Charity Services have been selected to recruit new supporters from ‘cold’ records for the National Missing Persons Helpline. The outbound calling will start today, following a national PR campaign to coincide with the Christmas season.
The National Missing Persons Helpline is currently promoting its services in the run-up to Christmas with TV appeals on primetime BBC and ITV, as well as daily appeals on London’s LBC radio station. “The Big Issue” will also publish articles and appeals on behalf of the charity.
AMA’s outbound calling is designed to capitalise on this media coverage. AMA operators will then focus their outbound campaign in the London area, with a view to attracting at least 100 new donors. They will also handle fulfilment for the campaign, which includes thank-you letters and donation forms.
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The first burst of outbound calling will continue until Friday 23 December 2005.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.