M.A.D. Jewellery offers risk-free auction prizes to charities
Howard Lake | 2 November 2013 | News
M.A.D. (Make a Difference) Jewellery has expanded its online fundraising service to include an auction prize service for charities. M.A.D. now provides high yield jewellery, from diamond necklaces to signature luxury rings, watches and earrings, "all sourced to entice the specific event's audience", to help fundraising events raise even more money.
Auction prizes can be sourced in as little as two working days, thanks to M.A.D.’s supplier relationships in the luxury jewellery industry.
The company says that it helps to take the headache and risk out of sourcing auction prizes.
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Current charity partners
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Haven House Children's Hospice has auctioned two handmade diamond necklaces valued at £30,000 at recent events organised as part of their corporate partnership with Financial News.
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Help Harry Help Others has been supplied with eight prizes for their silent auction
- Manchester Children’s Hospital, working with HSBC, have two luxury items supplied by M.A.D. for their event on 1 November.
How it works
M.A.D. works closely with individual charities to source relevant prizes that "will achieve a superior fundraising yield". In selecting items, it takes into account the size, demographics and likely donation level of the audience.
The company supplies the prizes to show at the event, and only accepts payment if the agreed reserve is met.
If the reserve is not met the prize can simply be returned to M.A.D. with no financial outlay.
Jenni Anderson, Director of Income Generation and Marketing at Haven House Children’s Hospice, said: "MAD Jewellery has helped us to introduce a touch of glamour to our recent events by sourcing beautiful items for our auctions.
"By getting to know our charity and what we are trying to achieve, together we have been able to select a number of pieces which not only fit with our event objectives but have also helped to raise much-needed funds for the hospice.”
Suki Gallagher, Business Development Director at M.A.D., emphasised the benefits of the auction prize service at this time of year. “Many charities are holding events in the autumn months and running up to Christmas," she said, "and we are ideally placed to help them exceed their expected targets.
"The fact that the service is absolutely transparent, with a clear pricing and payment structure that allows the charity to return the item at no cost if it is not sold, means that charities can engage with us safe in the knowledge that their reputation, brand and fundraising strategy is in the safest of hands".
M.A.D. launched on 7 May 2013 and offers an extensive range of fashionable jewellery for men, women and children. Earlier this month it launched a party fundraising service.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.