Remember a Charity takes its message to 6,000 bus stops

Howard Lake | 6 August 2013 | News

• Tagged with:
• legacy fundraising
• Remember a Charity

Remember a Charity, the charitable will consortium, has launched a nationwide poster campaign at 6,000 bus shelters.

The posters exhibit its signature light-hearted tongue-in-cheek style and feature facts about death.

"Did you know?" asks one poster. "More people die each year from falling coconuts than sharks". It then points out: "You never know when a coconut might strike, so it’s important to be prepared. After taking care of loved ones, please think about including a gift to charity in your Will."

Other posters address the relative danger of vending machines and kitchen toasters.

The advertising space was provided to Remember a Charity as part of a partnership with Clear Channel.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.