DGM promotes charity affiliate programmes for Christmas
Howard Lake | 22 November 2005 | News
Online affiliate marketing company has for the first time promoted its charity clients to its partner websites, focusing on the run-up to Christmas as an opportune time to promote these charities’ appeals.
Sector focus: Charity
There’s plenty of opportunities during this time of year to push Charity type programs. With Christmas and New Year celebrations approaching, there is a greater awareness of those who are less fortunate.
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With OSC and EPC’s historically at a high, it makes sense to promote today!
World Vision Sponsor a Child
Base rate commission: £25 per child sponsorship sign up.
Potential rating: CTR% 2.5% | OSC 1.7% | EPC £0.43p.
Top customer deal: Through Child Sponsorship World Vision can help to change the entire course of a child’s life, working together with the local community to provide safe drinking water, basic healthcare, enough food and education.
Support tools : Gif and flash creative available
WWF Adopt an Animal
Commission: Earn from £11.50 CPA up to £17.50 CPA on a tiered structure.
Potential rating: OSC 2% | EPC £0.35p.
Top customer deal: Consumers can adopt a real animal for themselves (or on behalf of someone else – great Christmas pressy for kids) and can help save the lives of endangered animals from extinction, from as little as £2.50 per month (£30 per year). Click here for more information on unique gift ideas.
Support tools: New and improved creative since September | new and improved consumer package – check your dgm account for details.
WWF Membership
Commission: Earn from £15 CPA up to £25 CPA on a tiered structure.
Potential rating: OSC 1% | EPC £0.25p.
Support tools: New and improved creative since September – including flash | new and improved consumer package – check your dgm account for details.
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Treat
England Shelter
Commission: £17 per direct debit sign up.
Potential rating: OSC 1.5% | EPC £0.23p.
Top customer deal: England Shelter is campaigning to help children and families escape from bad housing. Find out how you can help. Bad housing wrecks lives. Over one million children in the UK suffer from bad housing. Children need a home to feel safe, keep warm and stay healthy.
Support tools: New Christmas creative coming shortly | heavy offline promotion on all public transport and outdoor media around the UK.
Treasure
World Vision Great Gifts
Commission: 10% of the basket value.
Potential rating: OSC 5.5%.
Top customer deal: Are you wondering what to buy your friends for Christmas? Stuck for inspiration and want to give a different kind of gift? Here is the alternative to needless knick-knacks. The gifts are not just original – every one gives unique & practical help to people living in poverty. For more info on unique gift ideas, click here.
Support tools: New Christmas creative available.
w. dgm-uk.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.