Google AdSense offers additional income via referrals
Howard Lake | 10 November 2005 | News
Google AdSense, the tool that allows website owners to generate income by carrying Google text adverts on their web pages, has added a referral programme, allowing website owners to earn income for generating new AdSense clients for Google.
Google AdSense is a method of earning income by carrying context-relevant adverts from Google on your website. Each time a text advert is clicked on on your site, the website owner earns a small fee.
Still ignored by most charities as a way of generating income from their websites, Google AdSense has gone a step further by allowing website owners to earn even more.
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Website owners can now carry a Google AdSense button or banner ad on their web pages. When a visitor clicks through frm that advert, signs up to use Google AdSense themselves, and then earns $100 via the system, Google will credit the referrer’s AdSense account with $100.
It isn’t quite the relatively instant source of income that Google AdSense itself is, but could still prove a useful additional source of income from Google for charities willing to carry a button ad on their site.
The buttons and banners come in a variety of sizes. None, interestingly, carry the Google branding, which might reduce clickthrough rates.
Nevertheless, UK Fundraising will be trialling this income generation tool, as we have done with the standard Google AdSense tool. The above buttons are therefore live.
The adverts can be tweaked to appear in a number of languages including Norwegian, French, German, Russian and Turkish.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.