UK planned giving up 50% in four years
Howard Lake | 20 October 2005 | News
The planned giving message is getting through to the UK public, according to research from Charities Aid Foundation (CAF). Planned giving, including payroll giving, now represents 46% of total giving by UK households, up from 30% in 2001.
The CAF study shows that UK households are increasingly likely to make regular, planned donations to their favourite causes.
In 2004, 15% of households giving to charity did so by standing order or direct debit, compared to 10% in 2001. Of course one-off spontaneous donations are still popular, with 17% of households making such a gift in 2004. Yet the power of the collecting tin is clearly beginning to fade: in 2001 23% of households gave in this manner.
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According to the survey, the average weekly donation of those households that give to charity is now £6.21.
The research was released during National Giving Week, which promotes regular, tax-efficient giving to charity. Not surprisingly, the campaign’s Director, John Thurley, welcomed this development. “Charities rely heavily on one-off, spontaneous donations,” he said, “but by planning your giving, you can ensure that every penny you donate is tax efficient and worth even more to charity.
The figures on growth in planned giving are based on CAF’s analysis of figures in the Government’s annual Expenditure and Food Survey, 2004, carried out by the Office for National Statistics (ONS), on a sample of 7,048 households.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.