Institute promotes take-up of payroll giving for Christmas

Howard Lake | 19 October 2005 | News

The Institute of Fundraising is encouraging charities to use the run-up to Christmas to promote payroll giving to their supporters. In particular it reminds them that there is just one more year to go during which companies signing up to the scheme can claim a payment of up to £500.

To get started the Insitute recommends getting the payroll giving scheme set up within your own charity, enabling fundraisers to practice their promotional approach on other colleagues.

It recommends then approaching organisations where your charity already has some kind of relationship. This is the time to mention the grant scheme of up to £500 simply for signing up to payroll giving, if the company needs any further persuading.

The Institute then suggests examing your charity’s database of committed donors to find local employees who might give you a way into their place of work to promote payroll giving. Has the scheme already been set up there? Can its promotion be improved? Does the company need help, and is it aware of the grants available?

Thereafter, particularly in the run-up to Christmas, the Institute recommends promoting payroll giving to donors and other contacts on a regular basis. As the Institute says of this still under-used tax-efficient method of giving: “Payroll Giving has the capacity to engage more employees than any other long-term, work-based fundraising initiative.”

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.