Barnardo's launches online dream jobs promotion
Howard Lake | 27 July 2005 | News
Chldren’s charity Barnardo’s has partnered with online recruitment website fish4jobs to launch ‘dreamjobs’, an amusing online promotion that offers people the chance to win one day doing the job they’ve always dreamed of.
The competition will run from 13th September – 14th October 2005, and people can enter online via the campaign’s website, by phone or by text. Barnardo’s will receive a donation for every person who enters the competition from the £1.50 entry charge. The charity expects to raise over £100,000 from the promotion.
‘Dreamjobs’ have already been donated by major companies such as MTV, Ducati, Endemol, Daily Mirror, CitiGroup, English National Ballet, and Yahoo.
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The campaign’s promotion includes a ‘dreamjob’ website hosted by fish4jobs.co.uk, newspaper adverts, and national and regional PR.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.