Amscreen donates
Howard Lake | 16 May 2013 | News
Digital media owner Amscreen is providing free space for two weeks on its digital outdoor network for a national anti-bullying for autism campaign. The adverts should reach 20 million people per week.
The campaign is calling for laws to be changed to protect those with autism who are victims of cyber-bullying, trolling, stalking and verbal abuse.
Amscreen's network of 5,000 screens are based in forecourts, doctors' surgeries and local convenience outlets including WH Smith.
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The campaign has been set up by Kevin Healey, who appears on the billboard. He has autism and has been targeted by online ‘trolls’ since childhood.
Amscreen CEO Simon Sugar said: "By screening the anti bullying messaging across our healthcare and forecourt networks across the UK for two weeks, we're providing £150,000 of advertising, which we hope will significantly raise awareness of the campaign."
Designed by Lance Burkitt and Dylan Moore, the billboard is already receiving coverage across Twitter, even though the official image is yet to be released.
Healey now hopes he can secure a sponsor to pay for the billboard poster to be printed and displayed on other advertising spaces.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.