NGOs "trusted more" than media, governments and business
Howard Lake | 27 January 2005 | News
A survey report presented to this week’s World Economic Forum in Davos reveals that non-profit organisations are trusted more by the public than governments, businesses and the media.
The poll was conducted in December 2004 by US public relations firm Edelmean, and looked at public attitudes in eight countries, namely Britain, Japan, France, Germany, Brazil, the US, Canada and China.
It is the sixth annual poll on this issue. The trend towards greater trust in non-profits is most pronounced in the USA, where trust has risen from 36% in 2001 to 55%, placing non-profits ahead of businesses.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.