Barnardo's promotes monthly giving online via affiliates
Howard Lake | 21 October 2004 | News
Children’s charity Barnardo’s is using online affiliate manager UKaffiliates.com to promote its monthly giving campaign.
Barnardo’s joins Oxfam, World Vision, and WWF UK in using UKaffiliates.com.
The online campaign focuses on the case of “five year old Sophie”, and seeks a monthly minimum donation of £3.
Advertisement
Affiliates which carry the Barnardo’s adverts will earn £15 per new donation. The system uses a cookie length of 30 days, so affiliates can still earn income if a donation is made some time after the first visit to the Barnardo’s site.
As well as banner ads, Barnardo’s are offering sample text adverts, in 10, 20 and 50 word formats. For example, “Change a child’s life today by giving just £3 a month
Make a donation that counts and helps give children back their future. Click here to give a child a future to look forward to.”
Initially, Barnardo’s are offering eight different ads, in standard 468×60 and 120×600 skyscraper formats:
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.