Claritas reports 'most generous' towns in the UK
Howard Lake | 23 April 2004 | News
Data company Claritas Acxiom have identified those towns which have the highest number of people giving to charity.
If you are planning a street collection, you could do no better than holding it in Marlborough in Wiltshire. That is the most generous town in the UK according to Claritas Acxiom’s new research into the giving habits of residents of 597 towns. Here 76.5% of people give to two or more charities each year, compared to the national average of 58.8%.
Just below Marlborough come Amersham, Reigate and Pulborough.
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Conversely, if your charity fundraises in Erith, South Shields and Morden, you might be finding it hard work: according to the Claritas report just 43.6% of people in the latter are regular givers.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.