CAF's Tailored Efundraising service reaches £1million mark
Howard Lake | 10 March 2004 | News
Over £1 million has now been donated online to charities through Charities Aid Foundation’s (CAF) Tailored Efundraising service.
Launched in August 2002, Efundraising enables charities of all sizes to
accept secure, tax-effective credit/debit card and Direct Debit donations
from their own Web site, without the need for a specialised trading and banking service.
It is now used by over 350 non-profit organisations. Individual donations
through the service have ranged from £5 to £10,000 and have been made from 100 countries including Australia, Belgium, the US, Canada and Japan.
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The African Children’s Education Trust (A-CET) now receives “nearly 10%” of its income online through Efundraising. According to trustee David Stables: “As a small charity we are unable to afford what might be
termed as direct or ‘face-to-face’ fundraising, so we feel we should just
make it as easy as possible to attract all potential donors. Setting up
Efundraising was easy and virtually automatic, and the system suits us
admirably.”
Efundraising links a charity’s Web site to secure donation pages which can be
tailored to fit in with the look and feel of its own site. Working alongside e-commerce solutions company World Pay, CAF handles all the administration on behalf of the charity, from designing the donation pages, to processing gifts and reclaiming tax from
the Inland Revenue. On average 76% of donations through Efundraising are
made via Gift Aid compared to a sector average of 28%.
As well as UK sterling, charities can appeal for gifts in US dollars or Euros. Further currencies can be added to their donation pages on request.
CAF’s system allows charities to view statements of donations online. In addition CAF provides donor records and hard copy reports. CAF says that “charities also get to view donations being made through their Web sites in real time.” Efundraising includes an online tracking facility that enables charities to identify from which sites or e-mails their donations have originated.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.