Research on charity fundraising events
Howard Lake | 20 September 2003 | News
New Philanthropy Capital has published ‘Just the ticket’, a research report on fundraising events.
Written by Daniel Webber, the 29-page report aims to increase understanding of charity fundraising events in terms of motivations for support, costs, income and their efficiency.
The report is based on interviews with events organisers at 20 charities of different sizes. Interviews were also carried out with fundraising consultants, event committee volunteers, and professional events organisers. UK Fundraising’s Howard Lake was one of those consulted on how the Internet can help fundraisers run and promote events.
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The report is aimed at trustees, charity professionals and those on volunteer fundraising committees.
The report acknowledges that fundraising events can open up streams of income that other fundraising methods cannot. However, events are often risky: often costly to run both in terms of money and time they can fail to yield a sufficient return.
The author looks at the general characteristics of fundraising events, including what kind of people attend events, and the issue of raising awareness as an objective. He then goes on to detail the costs involved and looks at the fairest methods of reporting and allocating the costs of events. Finally he discusses how to maximise event income, before summarising current UK legislation and accounting practices for events.
Webber’s report is a useful attempt to bridge the gap between the various ‘how-to’ guides and the academic literature on fundraising. The report costs £22.50.
New Philanthropy Capital is a registered charity which provides independent, research-based ./guidance to philanthropists, foundations, grant-making trusts, corporations, government and other donors.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.