Espotting supports CTT's online fundraising for The Prince's Trust
Howard Lake | 1 June 2003 | News
Online advertising service Espotting Media has partnered with Charity Technology Trust (CTT) to help drive traffic to The Party in the Park online raffle to raise money for The Prince’s Trust.
Espotting is sponsoring the positioning of The Prince’s Trust online raffle among the most visible search results for 40 keywords and phrases that likely donors and event-goers will use to navigate the Internet during the run-up to one of Europe’s largest music events.
Chrys Philalithes, Espotting Media’s Marketing Director, said: “we’ve already seen over 3,000 search requests for ‘Party in the Park’ related keywords on the Espotting Network.”
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Peter Sweatman, CEO of Charity Technology Trust, said: “given that around 80% of all traffic to Web sites comes from search engines, and that Espotting powers 1 in every 2 searches in the UK, we at CTT are delighted to have catalysed such a winning combination for The Prince’s Trust online raffle.”
Charity Technology Trust works with a number of the UK’s leading online media and marketing firms to help catalyse charitable activities like that of Espotting, to ensure that relevant philanthropic opportunities are part of the content seen by the UK’s large online population.
Espotting is the first among the major search engine firms to work with Charity Technology Trust to maximise the charitable impact of their leading technology systems.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.