Give or take? Teachers and pupils put to the test
Howard Lake | 22 May 2003 | News
What would you do with £500 if you were given it for free? Keep it or donate it? Giving Nation is launching a viral e-mail campaign to help find out.
Giving Nation will be giving away £500 to two lucky winners, one 11-16 year old and one teacher, to spend during G-Week, 23-27th June. They will then get to spend the cash as the majority of voters in their category voted.
Any visitors to www.g-nation.co.uk can play the game for fun but only secondary school teachers and 11-16 year olds are eligible to enter and win.
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The month-long “Are you a giver or a taker?” campaign will be promoted to pupils with viral e-mails produced by Revolver Design Ltd. These will be sent directly to 40,000 11-16 year olds across the UK and promoted across a variety of on- and offline youth Web sites, magazines and postcards. The teachers’ viral is being promoted via the education press and direct mailings.
The winners will be announced during the first ever G-Week (23-27 June in England and Wales and 16-20 June in N.Ireland and Scotland). This is a national week-long celebration of young people’s fundraising, volunteering and campaigning activities, when hundreds of schools will reflect on the value and impact of their charity-related work and/or participate in charitable activities.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.