WellBeing launches ovarian cancer direct marketing campaign
Howard Lake | 15 May 2003 | News
WellBeing, the health research charity for women and babies, will be undertaking a new direct marketing campaign focusing on ovarian cancer.
The campaign will start with inserts focusing on its research into ovarian cancer in a bid to attract new supporters to the charity.
Designed and placed by London-based creative agency Ideas Unlimited, two creative concepts are being used, both asking people to commit to a donation of £3 a month. The inserts will appear in the July editions of Woman & Home, Marie Claire, Country Life, Homes & Gardens and Country Homes magazines.
Advertisement
WellBeing Director, Jane Arnell commented: “Traditionally WellBeing has focused its cold recruitment methods on direct mail. However, following the high response to our Ovarian Cancer Awareness Campaign earlier this year, we decided to try a new way of recruiting committed donors focusing on this highly emotive topic.”
Annie Hingston, Account Manager at Ideas Unlimited said: “Ovarian Cancer is one of the least understood cancers and, not by coincidence, it is also one of the most deadly. Our creative presented these facts to empower women by asking them to make a regular gift of £3 to do something about it.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.