Soil Association releases new list of responders
Howard Lake | 21 January 2003 | News
The Soil Association has released its brand new mailing list of 41,158 responders exclusively through Occam Direct Marketing.
The new responders list from the The Soil Association, the campaigning and certification organisation for organic food and farming, is comprised of responders to various Soil Association projects, such as regular buyers of home delivered organic food boxes.
Recent profiling carried out through Experian has identified the list as predominantly female (80%) with no age bias. Occam Direct comment: “There is a high incidence of housewives and white collar employees with incomes in excess of £15,000 p.a.” The majority are home owners (detached or semi-detached) and active mail order buyers. Their interests include; books, gardening, aerobics, keep fit, swimming, cycling, golf. They also support environmental, human rights, animal welfare, children and medical charities.
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“I believe this list will work well for any campaign wishing to target mail responsive, educated, health aware prospects,” says Catherine Brocklehurst, List Manager of Occam.
Base rental costs are £75 per 1,000 names. Selections include; recency, gender and geography and are available at £5 per 1,000 each.
Contact Karen Balmforth at Occam Direct Marketing.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.