NCDL's Sponsor a Dog list updated

Howard Lake | 13 January 2003 | News

List broker Occam Direct Marketing has announced that the National Canine Defence League (NCDL) has added 180,580 names to its Sponsor a Dog list.

The Sponsor a Dog list now comprises 246,580 names.

The list profile is mainly female, aged 25 – 45 years old with high income levels. Interests include books, lotteries, gardening, cookery, competitions and DIY. The bulk of the list has been recruited through TV advertising (mainly satellite channels) backed up with off-the-page advertising.

The NCDL is the UK’s largest dog welfare charity and last year cared for over 11,500 stray and abandoned dogs at its nationwide network of 15 re-homing centres. It never destroys a healthy dog in its care no matter how long it takes to match the right dog with the right owner.

Base rental costs are £75 per 1,000 names, and selections are available at £5 per 1,000 each. Selections available include gender, recency and geography.

For further information please contact Catherine Brocklehurst at Occam.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.