Occam Direct Marketing adds Baby MPS to its suppression files
Howard Lake | 13 August 2002 | News
Occam is only one of three companies now offering this service.
The Baby Mailing Preference Service helps reduce the number of baby-related mailings consumers receive. In the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. The Baby MPS has the full support of SANDS (Stillbirth and Neonatal Death Society) and is a non-profit, web-based service where records are updated on a daily basis.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.