WWF launch viral campaign online against over-fishing

Howard Lake | 6 March 2002 | News

The Worldwide Fund for Nature (WWF) is to launch a viral e-mail element to its over-fishing campaign.

Working with new media agency Moonfish, WWF’s over-fishing campaign online will include banner and button ads, and a Flash movie that will be e-mailed to around 40,000 supporters on the Panda Passport database. Recipients will be encouraged to return to the Web site regularly to keep the sea creatures alive, like an online Tamagotchi.

Revolution magazine reports that the online campaign will cost £30,000.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.