Alzheimer's Society publishes cinema ad online
Howard Lake | 17 January 2002 | News
Iris, the new film about the late Iris Murdoch who had Alzheimer’s disease in the last few years of her life, offers an excellent opportunity for the Alzheimer’s Society to promote its work and services. Their Web site is a key element of this promotion.
Iris, the new film about the late Iris Murdoch who had Alzheimer’s disease in the last few years of her life, offers an excellent opportunity for the Alzheimer’s Society to promote its work and services. Their Web site is a key element of this promotion.
In addition to benefiting from the gala screening of the film on 13 January, the charity has also created a cinema advert. The 40-second advert ends with the message ‘Don’t cope alone’ and displays the Alzheimer’s Helpline telephone number and Web address.
Advertisement
Sensibly the charity is using its Web site to ensure an even wider audience for this advert. They encourage visitors to view it or download it. Naturally, at 3.05Mb, the video is a large file.
The charity’s Web page on the film also includes details of the cinemas at which the film will be screened.
Visit the Alzheimer’s Society.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.