Red Cross recommends rather than campaigns
Howard Lake | 7 May 2001 | News
On International Red Cross Day, the Red Cross is campaigning for learner drivers to be required to gain a first aid qualification.
On International Red Cross Day, the Red Cross is campaigning for learner drivers to be required to gain a first aid qualification. In fact, it is recommending this legislative change rather than campaigning for it.
Find out why in When a campaign is not a campaign by Louise Tickle at SocietyGuardian.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.