E-mail not so good for political campaigning?
Howard Lake | 29 March 2001 | News
E-mail is an excellent tool for fundraising and campaigning but it is not effective for communicating en masse with government officials. A recent report from the Congress Online Project in the USA finds that officials receive so much e-mail that they tend to ignore much of it.
E-mail is an excellent tool for fundraising and campaigning but it is not effective for communicating en masse with government officials. A recent report from the Congress Online Project in the USA finds that officials receive so much e-mail that they tend to ignore much of it.
Congress alone received 80 million e-mail messages last year.
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This should not come as a surprise. Untargeted campaigning e-mail is as futile as untargeted fundraising e-mail. There are some effective ways of using e-mail to communicate with government officials and NetAction’s Virtual Activist 2.0 explains how.
Read the report on e-mail campaigning by the Congress Online Project.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.