Comic Relief aiming for biggest online marketing push
Howard Lake | 6 March 2001 | News
For the third year running Comic Relief is hoping supporters will Turn The Web Red to help promote its online fundraising Web site.
For the third year running Comic Relief is hoping supporters will Turn The Web Red to help promote its online fundraising Web site.
According to New Media Age, the charity wants this to be “the biggest online marketing push in the UK” to date. But then, New Media Age did also announce that the Comic Relief Web site was “introducing online donations for the first time.” We wonder how they think Comic Relief achieved the £30,000 it raised online in 1997 and the £330,000 it raised online in 1999…
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.