Connectivity, not content, is king

Howard Lake | 21 February 2001 | News

The ever-incisive Michael Gilbert argues today in Nonprofit Online News that “Nonprofits have invested huge amounts of money in destination web sites, but almost nothing in managing large quantities of email. This is a mistake.” This message needs restating.

Gilbert suggests an article by Andrew Odlyzko in First Monday. In Content is Not King, Odlyzko “shows how connectivity is more important than content, starting with the clear example of email as the “killer application” of the Internet.”

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.