Columnist sparks viral e-mail for Planned Parenthood Federation
Howard Lake | 9 February 2001 | News
A Los Angeles newspaper columnist has unintentionally started a successful viral e-mail campaign for the Planned Parenthood Federation.
It started as an amusing joke. Los Angeles newspaper columnist Patt Morrison told readers she was going to celebrate President’s Day by making a donation to the Planned Parenthood Federation in the name of George W Bush, not known for his pro-choice views.
The joke was then passed by readers to other contacts via e-mail. The resultant viral e-mail helped generate $300,000 for the non-profit.
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Read Pro-choice activism is reactivated by Dawn MacKeen at Salon.com.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.