CACI classifies Internet consumer behaviour
Howard Lake | 1 February 2001 | News
Information solutions company CACI has created eTypes, “the first classification of consumer behaviour on the Internet.” The company has identified 20 types of Internet user and five stages in their online lifecycle which takes them from “virtual virgins” and “chatters and gamers”, through “dot.com dabblers” to “surfing suits” and “wired living.”
Find out more from CACI.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.