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US fundraisers divided on Internet's effectiveness
Howard Lake | 19 January 2001 | News
How many fundraisers are using the Internet and how effective do they rate it as a fundraising tool? Figures for American fundraisers’ answers to these questions appear in the December 2000 Philanthropic Giving Index by The Center on Philanthropy at Indiana University.
How many fundraisers are using the Internet and how effective do they rate it as a fundraising tool? Figures for American fundraisers’ answers to these questions appear in the December 2000 Philanthropic Giving Index by The Center on Philanthropy at Indiana University.
While only 7% of the 181 fundraisers who responded to the survey rated e-mail as successful”, 19% of those who actually used e-mail for fundraising rated it successful.
Read Fundraisers Give Mixed Reviews on Internet’s Value by Paulanne Simmons at dmnews.com.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.