Popp-e appeal
Howard Lake | 30 October 2000 | News
The Royal British Legion has launched its Poppy appeal Web site and is accepting online donations via telephone billing for the first time. Donors can make donations online by allowing the site to reconnect their PC to a premium rate telephone line for a set fee. This fee appears on the donors’ telephone bill and the donation is credited to the Legion.
The Royal British Legion has launched its Poppy appeal Web site and is accepting online donations via telephone billing for the first time. Donors can make donations online by allowing the site to reconnect their PC to a premium rate telephone line for a set fee. This fee appears on the donors’ telephone bill and the donation is credited to the Legion.
The site is the work of online marketing company Thirsty Fish. Based on last year’s successful Poppy Appeal site, the agency and charity have come up this year with a range of offers, including themed poppy screen savers, desktop wallpaper and a computer game. This year the site is encouraging donors with the slogan “Is your computer wearing a popp-e?”
Advertisement
Visit the Poppy Appeal site and read UK Fundraising’s April coverage of Web-billing methods of online fundraising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.