Are donor dollars related to how long their names are?

Guest Blogger | 1 September 2000 | Blogs

• Tagged with:
• Giving/Philanthropy
• Individual giving
• Recruitment / people
• Technology

Does William give more than Bill? Is Thomas more generous than Tom? Peter Wylie, a Washington, DC-based psychologist who specialises in data mining and statistical modelling for non-profits, suggests that such a pattern exists.

Wylie shares his research on this with UK fundraisers exclusively on UK Fundraising.

His paper is published in Adobe Acrobat:

More posts by Peter Wylie

• Using your database to find major donors (15 January 2002)
• Nothing entered, something gained (11 February 1999)

Books by Peter Wylie

• Baseball, Fundraising and the 80/20 rule: studies in data mining
• Data Mining for Fund Raisers

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