Comic Relief advert

Howard Lake | 2 August 2000 | News

Comic Relief’s banner advert for the Drop the Debt campaign was ranked third by Forrester Research’s Internet AdWatch Weekly Alert this week in terms of estimated media spend. This is the highest ranking of any charity banner ad to date. The ad, featuring comic character Ali G appeared on various sites including The Guardian. Needless to say, it can reasonably be assumed that at least some of these sites donated ad space for the campaign.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.