Click-to-give-for-free site works harder

Howard Lake | 27 April 2000 | News

Earlier this month UK Fundraising’s Howard Lake commented on the lack of genuine relationship fundraising that was behind the proliferation of click-to-give-for-free Web sites. However, the second incarnation of one of these sites shows how this model can become a better fundraising tool.

Read UK Fundraising’s report on the Second Race for the Rainforest.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.