First UK legacy TV advert by charities
Howard Lake | 29 January 1999 | News
Six charities have scored a first by using a TV advert to encourage people to leave charitable bequests.
Six charities have scored a first by using a TV advert to encourage people to leave charitable bequests. The two-minute advert was the work of Imperial Cancer Research Fund, Blue Cross, NSPCC, Oxfam, Shelter and RSPB. It was screened on Channel 4 and satellite channels. Tom Smith of Smee and Ford told Charity Times that it is “the most exciting new development in legacy fundraising.”
Read David Brindle’s Bequest to the TV Nation in The Guardian.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.