The Easy Step by Step Guide to Fundraising for Your School
For both the beginner and those who wish to improve their fundraising techniques, this guide looks at how schools can organise their resources for effective fundraising.
Never before have there been so many opportunities for schools to raise money but never before has the competition been so fierce. In order to succeed schools need to adopt a professional approach to fundraising. This easy step by step guide shows how to do it. It looks at how to organise for fundraising; how to identify and research the various sources of funding; how to approach funders including, businesses, trusts and foundations, the rich and famous; how to write an appeal document; how to cold call potential funders; how to build a media profile for funding.
About Pauline Rowson
Pauline Rowson has advised many schools on management and fundraising issues. She was instrumental in helping one state school in Portsmouth raise over GBP1.5 million. Her background is in marketing and PR and she has worked for both regional and national charities.
Reviews
“A clear step by step approach. The chapters are well organised and user friendly. Every school should have a copy.”
Practical Funding for Schools Magazine, March 2005
