Great Fundraising Organizations, by Alan Clayton. Book cover.

Charity uses Web 2.0 style and content in web manager recruitment advert

Howard Lake

Howard Lake | 15 December 2006 | Blogs

Breast Cancer Care have created a striking recruitment advert for the position of Web Content Manager. Using the content and style of Web 2.0 sites, including tags, buzz cloud, social bookmarks, the advert is a clever and amusing attempt to appeal to exactly the right kind of candidate.

Breast Cancer Care advert

Clearly Breast Cancer Care is looking for someone who understands Web 2.0 and the new, more interactive possibilities of websites. No other charity has created anything like this before that I have seen.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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