Fisk Brett founder sings the praises of XML in donor databases
Howard Lake | 18 October 2006 | Blogs
Writing in the IT intelligence column in Third Sector, software company Fisk Brett‘s managing director Robin Fisk presents the opportunities that XML, or extensible markup language, offers to charities. He sees it as the answer to integrating “the accounting software [which] won’t talk to anything” with the contact databases and the “website [which] is busy collecting contact names in a world of its own”.
He offers the hope – a dream to many fundraisers – of a situation where “your website can instantly and securely call on the data in your back-office customer relationship management system: a user’s credentials can be validated at login using the latest information from the back office system, and the user could be welcomed with a personal message.”
Fisk argues: “an XML-enabled CRM application and a little work on your website could turn an integration nightmare into a dream.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.